In the material level has been greatly meet our living needs, birth, health care has become the goal of many people to pursue. But after this year's public health scandal, people are taking their health seriously even more seriously. Therefore, health care products have become a necessity in many people's lives, and people spend more and more money on health care products.
According to statistics, the global environmental trend size of health care products in 2019 reached 266.74 billion US dollars, an increase of 1.8% year on year. China as the world's second largest health care environmental trend after the United States, in recent years, the share of health care environmental trend can be said to be continuously promoted.
At present, the environmental trend scale of health care products in China has accounted for 21.8% of the global environmental trend scale of health care products, reaching 58.02 billion US dollars (about 396.563 billion yuan). Some professionals expect that, according to such a rate of development, in ten years, that is, 2030, China's health care products environment trend scale may reach "trillion level".
Very recently, the annual "Double 11" activity is coming, and in the Jingdong warm-up activity on November 1, health care products and other health products have become a lot of people's "must buy".
It is reported that on November 1, the turnover of health care category increased by 200% year on year.
Among these categories, such as vitamins, antioxidants and infant nutrition all increased by more than 5 times compared with the same period last year. The turnover of bird's nest and cordyceps sinensis increased by more than 3 times. Bone health, beauty, nourishing the liver liver protection, sleep improvement categories increased by more than 150% year on year.
From this, we do not lose face, people on the health products of the consumption of talent and fun are long and long, China's health care moral industry environment trend prospect is also a good match, even Ma Yun has looked forward to, China's next richest man will be born in the big health platform.
In addition to our general old plebeian, in fact, many rich people have already begun the consumption of health care products. Li Ka-shing, who is known as the "richest man in China", once invested in a health product company to develop an "elixir of immortality". The so-called "elixir of immortality" is actually an anti-aging product.
In view of the current craze for health products and other products, some experts said that the main reason for such an environment may be that with the continuous improvement of people's living standards, the degree of disobedience to the loss of life and the aging of such work is becoming higher and higher. So people are looking to health supplements to slow down the aging process and prolong life.
And many businesses just see this kind of psychology of today's people, have begun to publicize their own health care products, relying on exaggerating the results of their products to "cheat" those consumers who do not ask about, also so earn "basin full bowl full".
Therefore, health care products in this industry in recent years is also "chaos", you may spend a big price to buy the so-called anti-aging health care products, in fact, the old also on a few dollars, as for the results of how presumably friends also know the heart clear. In such an environment, an "IQ tax" is paid to a few hundred million people every year.
Of course, not all the health products on the market are fake. The health care that many buy from normal company, normal channel is tasted, actually to our figure or having inevitable adjustment benefit. But for us, health care products can only play a supplementary benefit, should not be too "deified" its results.
Want to have a good figure, or need to exercise and diet attention. People who "stay up very late and eat very expensive supplements" may end up finding that expensive supplements are no good at all.