To some extent, e-commerce platforms are becoming the main front of health products marketing. With the strong demand of health product brands for diversified marketing channels, professional agent operation service providers have ushered in new market opportunities. Fundamentally speaking, direct sales channels of primary health care food account for the largest proportion, accounting for about 44% of the volume; Online, drugstore and mass supermarket channels accounted for about 30%, 22% and 3% respectively. In terms of growth rate, the online sales channels represented by Douyin and Xiaohongshu have a rapid growth rate and maintain a relatively high growth trend. According to the relevant data of Ali, in 2020, the online channels of health food increased dramatically. In 2019, Ali-channel online health food and grain reached 21.41 billion; In 2020, Alibaba channel online health food and grain reached 33.396 billion US dollars, an increase of 55.95%.
According to the analysis of some experts, the sales growth of online health food channels is mainly reflected in the following two aspects: reorganization, the novel coronavirus outbreak will gradually push consumers who belong to the mode of supermarkets and pharmacies online; Substitution, improved health awareness, and staying at home, where people have more time to browse their phones, all of these factors are driving more traffic to the e-commerce model.
From the perspective of consumption, the food and health food market has a large room for growth. The consumption expenditure of some residents on medical care has increased from 586 yuan in 2009 to 1,902 yuan in 2019. In 2019, the per capita consumption of progressive health care products was 29 dollars, only one eighth of that of the United States. More people's branch discretionary income continues to increase, the middle and high income group is still growing, the consumption power of health food in the future has further growth room, the overall development potential is huge.
National pooling mode:
Consumers can get the same amount of shopping coins by buying products in the special zone, and can participate in the national shopping activity after obtaining shopping coins. After 10 people, the group will be opened. 3 people will win (buy goods successfully), 7 people will not win (buy goods failed).
1. Products with corresponding prices or equivalent shopping coins can be obtained. 2. Access to "shopping funds" (commodity prices); 3. Can unlock 5% "shopping gold" (if there is "shopping fund"); 4. Get 10% bonus points;
If the purchase fails, 1. The platform will refund all the money from the group; 2. Can get 5% advertising reward;
3. Can unlock 5% of the "shopping money" (if there is "shopping fund")
Shopping fund, you can get the shopping fund if you buy the product, but you can't withdraw the money directly. You need to participate in the national pooling activity to unlock the money gradually. If you unlock the money, you can withdraw the money.
Bonus points: Merchants take a certain percentage of their profits as dividends and distribute them each month according to the percentage of bonus points in the hands of consumers.
For example, Xiao Ming joined the 100 yuan group and successfully got 100 yuan shopping fund and 10 yuan bonus points. Let's say that Xiaoming also participated in the 100 yuan group 20 times in this month, but failed to buy the goods, and then Xiaoming got the products for free, and the dividend was divided by 10 yuan.
Eight highlights of the model:
1. The barrier to entry is very low, participation is earned
There is no participation threshold, all users can participate in the activity, and participate in the group, no matter whether the prize is won or not, will get something.
2. The opportunity to "get free" products
Winning users can get the "shopping fund", the subsequent participation in the activity can be returned, equivalent to "free".
3. Security of funds
All funds are secured through a trusted third-party special depository account (such as wechat Tenpay).
4. No bubbles, zero risk
All rewards are derived from product sales profit and brand advertising expenditure, no bubbles, zero risk, reasonable and legal.
5. Flexible participation
Users can freely participate in the group activities with different prices (products), and can freely choose products or equivalent shopping coins after winning the prize.
6. Rewards can be paid instantly
When the order is completed, the reward can be sent to the user's change account
The change can be withdrawn according to the platform withdrawal rules.
7. Great playability
Users can not only receive cash rewards, but also receive additional monthly dividends from the platform through "bonus points"
8. No revenue cap
There is no limit on the number of participation and profit. Adhering to the principle of "the more participation, the more sharing, the more profit", the more effort, the more gain.