"Precision Nutrition Pilot Plan" released in JD Health Global Nutrition and Health Ceremony 2022
(JD Health Global Nutrition and Health Ceremony 2022)
At the meeting, based on the good cooperation and excellent results in 2022, Jingdong Health selected 70 awards in six categories of nutrition and health care, including "Annual Public Benefit Partner Award", "Annual Best Integrated Marketing Award", "Annual Super Single Award", "Annual Potential Brand Award", "Annual Star Store Award" and "Annual Strategic Partner Award".
Relying on Jingdong's "responsible supply chain", Jingdong Health actively fulfills its corporate social responsibility, and always deeply integrates its own business value with the industry value, industrial value and social value. Since 2022, JD Health has donated more than 300,000 pieces of medicine and medical protective materials to Shanghai, Shenzhen, Tianjin and other places in collaboration with a number of charitable enterprises to help fight the epidemic. In May, it jointly launched the "Health Care Action for Working Mothers" with China Social Assistance Foundation and Beijing Cooperative Social Work Development Center to provide medical and health services and material assistance to migrant women. In June, Jingdong Health also cooperated with the China Birth Defects Intervention and Relief Foundation to carry out the "PKU special medical and food subsidy project" for children with rare diseases in Xinjiang. In 2022, Saint Tonth, Swisse and Golden Partners worked with Jingdong Health to focus on special groups and practice corporate social responsibility, and were awarded the "Partner of the Year Award".
"Precision Nutrition Pilot Plan" released in JD Health Global Nutrition and Health Ceremony 2022
(Jingdong Health Nutrition & Health Care Annual Public Benefit Partner Award 2022)
With user health as the center, Jingdong Health continues to work with partners to build omni-channel circulation capacity and full life cycle marketing capacity. In 2022, Jingdong Health will take "brand growth plan" and "brand management competition" as the starting points to help brands improve digital intelligent marketing ability. In 2022, Jianlido, Tongrentang Health and Move Free Yijie won the "Best integrated Marketing Award of the Year" with their digitalized, refined and creative integrated marketing solutions, which achieved the overall growth of "product, effect and sales".
"Precision Nutrition Pilot Plan" released in JD Health Global Nutrition and Health Ceremony 2022
(Jingdong Health Nutrition Healthcare 2022 Best Integrated Marketing Award)
At present, consumers have put forward more demands for nutrition and health products from the aspects of precision nutrition, pocket health preservation, functional compound and diversified taste. Insight into user needs, Jingdong Health play C2M reverse customization ability and full category supply ability, hand in hand with the brand launched more diversified health products and services.
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A total of 12 "Annual Super products" of JD Health, Nutrition and health care were selected in the conference, including Jasmin children's lutein eye protection soft candy, Tonson Bihealth Men's multivitamin, inne calcium, magnesium and zinc small gold bars, Lami Biyou DHA algae oil gel candy, Life Space anti-youse probiotics, making and nourishing youth ejiao cake and other popular products. It covers infant nutrition, vitamins/minerals, probiotics and Chinese tonics. It can be seen that the customization of functions, the portability of packaging and the combination of ingredients have become a new consumption trend of nutrition and health products.
"Precision Nutrition Pilot Plan" released in JD Health Global Nutrition and Health Ceremony 2022
(Jingdong Health Nutrition and Health Care 2022 Annual Super Single Award)
Good cooperative relationship is not only a solid foundation for the growth of enterprises, but also an inexhaustible driving force to promote the development of nutrition and health care industry and accelerate the realization of "precision nutrition" for all. based on this, the conference selected the "Annual Strategic Partner Award", "Annual Star Store Award" and "Annual Potential Brand Award" from the perspective of different types of partners such as brands, stores and merchants. Among them, 20 health brands such as Yueda, WonDERLAB and Harbin Medicine won the "Annual Potential Brand Award"; Twelve stores, including five female Doctor flagship stores, the official flagship store of Dong-e-e-Jiao and the overseas flagship store of ERIC FAVRE, won the "Star Store of the Year Award". And 20 brands, including Tongrentang Health, Tomson BiHealth Group and Healthhe Group, were finally awarded the "Annual Strategic Partner Award" of Jingdong Health.
"Precision Nutrition Pilot Plan" released in JD Health Global Nutrition and Health Ceremony 2022
(Jingdong Health Nutrition Healthcare 2022 Strategic Partner Award)
"Precision Nutrition Pilot Plan" released in JD Health Global Nutrition and Health Ceremony 2022
(JD Health Nutrition and Health Care 2022 Star Store Award)
"Precision Nutrition Pilot Plan" released in JD Health Global Nutrition and Health Ceremony 2022
(Jingdong Health Nutrition and Health Care Annual Potential Brand Award 2022)
In this grand ceremony, Jingdong Health also signed the "Precision Nutrition Leadership Plan" agreement with many brands such as Tontontang Health, Tomson Bihealth Group, Healthhe Group, Aojibao, GNC, Tomson Bihealth, Neumanssi, Abbott, Nestle Health Science, Yangshengtang, Yanzhiwu, hoping to join hands with all parties to lead the upgrading of digital intelligence in the industry. To contribute to the improvement of public nutrition and health.