From the data,China's health food market has great potential.At present,the national penetration rate of health food in China is about 20%,which is far lower than that in mature markets,such as 40%in Japan and 50%in the United States.The per capita consumption of health food is about US$20,which is still a big gap compared with the United States(US$140),Australia(US$145),Japan(US$100)and Italy(US$68).With economic growth,the consumption potential of health food market is gradually released in this"spring".
At the same time,the consumer groups in China's health care market are increasing.The elderly are an important consumer group of health food,and the trend of population aging in China is more obvious.In addition,sub-health urban population is also an important consumer group of health food.According to the white paper on the health status of urban white-collar workers in China,the proportion of white-collar workers in mainstream cities in China is as high as 76%,and the proportion of healthy people in the real sense is less than 3%.based on this,the Research Institute believes that there is still a large room for the rise of health food consumption in China.
Internal problems:the health care industry market is chaotic,causing a product quality crisis
Seeing that the health food market is broad and has great potential,some businesses,in order to make profits,take advantage of the weakness that consumers do not understand the product situation to carry out false publicity,exaggerate the efficacy and mislead consumption.As a result,the health food market is full of chaos,and there are some social hazards.This kind of short-sighted behavior that can not stand the test of market and regulation is emerging one after another,especially in the emerging market of krill oil,which is popular all over the network,the problem of uneven product quality is particularly common.